Design Thinking, Great Edu Ads of 2012, and More :: Week’s Most Interesting 01.17.2013

Hand-picked selections of articles, reports, blog posts and events from the last seven days (or so).

Design Thinking for Educators

The design firm IDEO has released a new version of its Design Thinking for Educators program. If you can get past the language – which can be a tad grandoise, there’s great value in this approach to innovation.

Design Thinking is the confidence that everyone can be part of creating a more desirable future, and a process to take action when faced with a difficult challenge. That kind of optimism is well needed in education.

Classrooms and schools across the world are facing design challenges every single day, from teacher feedback systems to daily schedules. Wherever they fall on the spectrum of scale—the challenges educators are confronted with are real, complex, and varied. And as such, they require new perspectives, new tools, and new approaches. Design Thinking is one of them.

Full article.

The Manufacturing University

The Brookings Institute proposes the designation of 20 universities as “manufacturing universities”.

Designated universities would revamp their engineering programs with a focus on manufacturing engineering and curricula designed specifically for targeted industries. This would include: joint industry-university research projects; training of students that incorporates manufacturing experiences through co-ops or internships; and a focus on turning out more Ph.D. engineering grads who would work in industry. Ph.D.s would be transformed into high-level apprenticeships (as they often are in Germany), where industrial experience is a requirement for graduation.

Full article.

Start-Up: AspirEdu

More people (and funds) continue to flow toward educational technology. One that caught my eye this past week is AspireEdu, out of Florida, which focuses on student analytics. The venture sprang, as is often the case with new companies, from the entrepreneur’s (Kim Munzo) disappointment with existing applications.

More information. 

Aspire_Analytics_admin_view

10 Education Advertising & Marketing Campaigns of 2012

CUNet put together a list of interesting advertising campaigns by different universities.

Included in the top ten are the University of San Francisco, Ozark Technical Community College, University of BristolAmerican University, University of Florida, University of Oregon, Arizona State UniversityTufts University, and Wichita State University.

Full article.

USFAd

RELATED ARTICLES BY KEITH HAMPSON

The LMS: It’s Not All About You

OESP’s and (Non) Disruptive Innovation

About these ads

One thought on “Design Thinking, Great Edu Ads of 2012, and More :: Week’s Most Interesting 01.17.2013”

  1. AspirEdu is excellent in theory but only calculates the factors that can be quantifiably measured. Many other things influence a student, some of which can’t be predicted, and some of which aren’t manifested in a student’s grades. It’s a startup, though, and should get better. I like the idea, but wouldn’t rely too much on it, yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s