Then . . . MOOCs happened. Suddenly, this public demonstration of an institution’s instructional practices became front page news. Not merely local news or industry news (e.g. The Chronicle), but the New York Times, The Guardian, and The Atlantic. Now university presidents paid attention. They recognized that MOOCs could be one of the most potent forms of marketing for their institutions — for better or for worse. While they may not have shown much interest in online learning previously, Presidents of elite universities moved quickly to take part in this “me-too” public relations strategy. The investments made in these courses climbed quickly. Videographers, make-up artists, lighting crews and even actors started receiving invitations to the campus to help create a professional look and feel.
It’s not uncommon for online courses in higher education to include instructional resources from a wide range of sources. Resources may include digital content from textbooks (e.g. flashcards), images used … Continue reading
Design is having its moment. Apple’s Jonathan Ive, Philippe Starck and Michael Graves are among a growing number of designers enjoying rock-star status. Businessweek, Fast Company and other pubs now … Continue reading
A college in my neck of the woods is looking to build its capacity in digital learning. Like many other institutions, they see the brick n’ mortar campus as the … Continue reading
In my opinion, one of the toughest jobs in higher education today is leading an online unit within a traditional, non-profit, brick-and-mortar institution. To do your job well, you need … Continue reading