Ron Kennedy is Executive Director of Distance Learning at Liberty University. He recently wrote an interesting article that looks at the challenges facing traditional colleges and universities that want to get serious about distance learning. He considers issues such as the importance of using data to drive decision-making and the role of strong enrollment management. His article should be interest for those of us in either the traditional or proprietary markets. 

Mr. Kennedy will be speaking to these same issues at two upcoming conferences: The TargusInfo Lead Scoring Summit (September 17 &18) and the Piper Jaffray Conference in November. 

Interestingly, he suggests that for-profit higher education is better positioned to fully realize the benefits of online education. This is one of the arguments made by Robert G. Henshaw in his recent essay: A Singular Vision for a Disparate Future: Technology Adoption Patterns in Higher Learning Through 2035

Thank you to Paul Jacobelli of Edtek Services for bring Ron Kennedy’s article to my attention.

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