Seth Godin is both a marketing guru and a great marketer. His latest effort, a free eBook, reflects his great capacity to design products that people can relate to. The book is a collection of thoughts from a wide range of interesting people in the marketing and social media field. The format is ideal for the content and a visual treat.
Reprinted from Seth Godin’s blog:
What Matters Now: get the free ebook
Now, more than ever, we need to shake things up.
Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth the effort. (Download here).
Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Fred Wilson, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.
Here’s the deal: it’s free. Download it here. Or from any of the many sites around the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version on Scribd as well and from wepapers. Please share.
Here’s a lens with all the links plus an astonishing array of books by our authors.
NEW BONUS: A different coop ebook, (click for free download) this time with contributions from authors that include JC Hutchins, Cory Doctorow, Joseph Finder and Chris Brogan.