Frontline, the well-known investigative / documentary program from PBS (a national public television broadcaster in the US), is airing an episode on May 4th (2011) that looks at the tremendous rise of proprietary higher education. The intention of the episode appears to be to criticize for-profit education organizations and to define their students as dim-witted victims. No doubt it will make for good television.

Note: Lloyd Armstrong has written a good analysis of the reporting on for-profit higher ed – available here.

Press Release

FRONTLINE INVESTIGATES THE RISE OF FOR-PROFIT UNIVERSITIES AND THE TENSIONS BETWEEN THEIR WALL STREET BACKERS AND REGULATORS

FRONTLINE Presents
College, Inc.
Tuesday, May 4, 2010, at 9 P.M. ET on PBS

From the PBS press release:

Even in lean times, the $400 billion business of higher education is booming. Nowhere is this more true than in one of the fastest-growing—and most controversial—sectors of the industry: for-profit colleges and universities that cater to non-traditional students, often confer degrees over the Internet, and, along the way, successfully capture billions of federal financial aid dollars.

In College, Inc., airing Tuesday, May 4, 2010, at 9 P.M. ET on PBS (check local listings), FRONTLINE correspondent Martin Smith investigates the promise and explosive growth of the for-profit higher education industry. Through interviews with school executives, government officials, admissions counselors, former students and industry observers, this film explores the tension between the industry—which says it’s helping an underserved student population obtain a quality education and marketable job skills—and critics who charge the for-profits with churning out worthless degrees that leave students with a mountain of debt.

At the center of it all stands a vulnerable population of potential students, often working adults eager for a university degree to move up the career ladder. FRONTLINE talks to a former staffer at a California-based for-profit university who says she was under pressure to sign up growing numbers of new students. “I didn’t realize just how many students we were expected to recruit,” says the former enrollment counselor. “They used to tell us, you know, ‘Dig deep. Get to their pain. Get to what’s bothering them. So, that way, you can convince them that a college degree is going to solve all their problems.’”

Graduates of another for-profit school—a college nursing program in California—tell FRONTLINE that they received their diplomas without ever setting foot in a hospital. Graduates at other for-profit schools report being unable to find a job, or make their student loan payments, because their degree was perceived to be of little worth by prospective employers. One woman who enrolled in a for-profit doctorate program in Dallas later learned that the school never acquired the proper accreditation she would need to get the job she trained for. She is now sinking in over $200,000 in student debt.

The biggest player in the for-profit sector is the University of Phoenix—now the largest college in the US with total enrollment approaching half a million students. Its revenues of almost $4 billion last year, up 25 percent from 2008, have made it a darling of Wall Street. Former top executive of the University of Phoenix Mark DeFusco told FRONTLINE how the company’s business-approach to higher education has paid off: “If you think about any business in America, what business would give up two months of business—just essentially close down?” he asks. “[At the University of Phoenix], people go to school all year round. We start classes every five weeks. We built campuses by a freeway because we figured that’s where the people were.”

“The education system that was created hundreds of years ago needs to change,” says Michael Clifford, a major education entrepreneur who speaks with FRONTLINE. Clifford, a former musician who never attended college, purchases struggling traditional colleges and turns them into for-profit companies. “The big opportunity,” he says, “is the inefficiencies of some of the state systems, and the ability to transform schools and academic programs to better meet the needs of the people that need jobs.”

“From a business perspective, it’s a great story,” says Jeff Silber, a senior analyst at BMO Capital Markets, the investment banking arm of the Bank of Montreal. “You’re serving a market that’s been traditionally underserved. … And it’s a very profitable business—it generates a lot of free cash flow.”

And the cash cow of the for-profit education industry is the federal government. Though they enroll 10 percent of all post-secondary students, for-profit schools receive almost a quarter of federal financial aid. But Department of Education figures for 2009 show that 44 percent of the students who defaulted within three years of graduation were from for-profit schools, leading to serious questions about one of the key pillars of the profit degree college movement: that their degrees help students boost their earning power. This is a subject of increasing concern to the Obama administration, which, last month, remade the federal student loan program, and is now proposing changes that may make it harder for the for-profit colleges to qualify.

“One of the ideas the Department of Education has put out there is that in order for a college to be eligible to receive money from student loans, it actually has to show that the education it’s providing has enough value in the job market so that students can pay their loans back,” says Kevin Carey of the Washington think tank Education Sector. “Now, the for-profit colleges, I think this makes them very nervous,” Carey says. “They’re worried because they know that many of their members are charging a lot of money; that many of their members have students who are defaulting en masse after they graduate. They’re afraid that this rule will cut them out of the program. But in many ways, that’s the point.”

FRONTLINE also finds that the regulators that oversee university accreditation are looking closer at the for-profits and, in some cases, threatening to withdraw the required accreditation that keeps them eligible for federal student loans. “We’ve elevated the scrutiny tremendously,” says Dr. Sylvia Manning, president of the Higher Learning Commission, which accredits many post-secondary institutions. “It is really inappropriate for accreditation to be purchased the way a taxi license can be purchased. …When we see any problematic institution being acquired and being changed we put it on a short leash.”

College, Inc. is a FRONTLINE co-production with RAIN Media, Inc., produced by Chris Durrance and John Maggio and written by John Maggio and Martin Smith. The correspondent is Martin Smith. FRONTLINE is produced by WGBH Boston and is broadcast nationwide on PBS. Funding for FRONTLINE is provided through the support of PBS viewers. Major funding for FRONTLINE is provided by The John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Park Foundation and by the FRONTLINE Journalism Fund. Major funding for College, Inc. is provided by the Bill & Melinda Gates Foundation. Additional funding is provided by Lumina Foundation for Education. FRONTLINE is closed-captioned for deaf and hard-of-hearing viewers and described for people who are blind or visually impaired by the Media Access Group at WGBH. FRONTLINE is a registered trademark of the WGBH Educational Foundation. The senior producer of FRONTLINE is Raney Aronson-Rath. The executive producer of FRONTLINE is David Fanning.

Post by Group Founder, Keith Hampson

3 thoughts on ““College Inc.” on Frontline (PBS)

  1. While I agree that for-profit schools are often low quality rip-off artists I can’t say that any higher-education school is really doing a good job of either educating their students or preparing them for the workforce. School officials and professors suffer under the illusion that they are doing a favor for the student and forget that the students are their customers and have a right to demand results and to not be treated as children. In my experience professors either don’t know how to teach or they are just to lazy to do so and instead read straight from the book or the Powerpoint slides that came with the book. Most books are inadequate and outdated yet somehow need to be replaced every other year with an even more expensive version. Campus bookstores do everything they can to strong arm students into buying from them at even more inflated rates. Professors are not taking advantage of advances in teaching methods or technology. Even Computer Science professors make poor use of technology. Professors have to many classes and classes are to large. Recently when I was going back to school I was having trouble getting into the math classes I wanted because the school didn’t have enough math professors. Every class was packed and yet they were canceling classes off the schedule after they were already full. Something is being managed very poorly in this case for such core classes to just not be available. Class subject poorly fits the semester system. Shorter, more finely targeted, classes would allow more flexibility and if a student couldn’t fit in one period or needed to retake a class they could do it sooner. Computer programming classes I’ve been in tend to go no where because the semester is to long to just cover a single topic but to short to fully cover a series of topics. And probably my biggest complaint is that schools push incoming students into programs that they aren’t especially interested in or gifted in which causes them to dumb down courses to keep students passing and water down the value of the degree by churning out students that barely grasp their field.

    Schools need to respect students and give them what they’re paying for. If they don’t then they will no longer be the yardstick employers measure by and students will find a new way to stand out.

    Like

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