Earlier in December, I announced two new initiatives; one targeting companies in the higher education, the other focussed on institutions of higher education. In both cases, the initiatives seek to identify, share and promote innovations that ultimately moves higher education forward.

We’ve received a tremendous response to the initiative. After consulting with group members, I’ve crafted a framework for the initiative focussed on companies. A full description of the school-focussed initiative will be released in mid-January.

Below, you will find a description of the initiative and instructions on how to participate.

Companies: The Basics

  • We are using the “elevator pitch” format as a way to structure and limit the entries
  • The description of the innovation will be promoted within the Linked In group as well as the group blog.
  • The descriptions will be created by the group member, and according to guidelines (see below for details)
  • The first publication will be in January 2011 and will continue until further notice.
  • Submissions should be sent directly to keithhampson[at]gmail.com, not to the Linked In group site.
  • Only entries that adhere to the guidelines will be considered.
  • The decision to publish the entries, and the timing of the publications, rests with the group founder (Yes, I’m playing the role of the gatekeeper.)

Companies: Tips

  • Be concise. The attention span of the average adult is 8 seconds. (That’s being generous.)
  • Keep it simple. Your business plan may be result of hundreds of pages of statistic, but we don’t care.
  • Focus on what makes your product/service/company unique. What’s different?
  • Employ techniques to make your case. (e.g. Images, metaphors/analogies, story-telling)
  • Testimonials. Provide a meaningful testimonial or two from a current or recent customer.

Companies: Criteria (Our rules)

In order to ensure that all entries play by the same rules, and are easy for readers to evaluate, please note the following criteria:

  • The “pitches” will be presented as stand-alone posts on the blog, organized according to an existing template.Maximum number of words: 200.
  • Maximum number of images: 2
  • Only those products that are under 2 years old at the time of submission will be considered.
  • The product/service must serve higher education or serve other organizations that, in turn, serve higher education.

Companies: The Template

*All questions must be answered.

  • Question 1: What problem does your product or service address?
  • Question 2: For whom is this a problem?
  • Question 3: What is the solution you are providing?
  • Question 4: Why is your organization best suited or capable of doing this (e.g. existing infrastructure, talent/experience)?
  • Question 5: How is your product or service differ from current solutions?

If you wish to participate, please send your responses to the five questions to me at keithhampson[at]gmail.com. Thank you.

7 thoughts on ““Elevator Pitch”: Series Introduction

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