Below is the fourth instalment in our “Elevator Pitch” series. For more information about the series, including how to participate, click here. We have several more “pitches” coming soon.
What problem does your product or service address?
Student retention, graduation rates, and (indirectly) student loan cohort default rates.
What is your target market?
Prospective college students and any college or grad school that needs to improve retention rates (which is to say the majority). Also businesses with tuition reimbursement benefit programs.
What solution do you offer?
A proactive solution that delivers a complete college or grad school course online for free BEFORE tuition is paid or a program is selected. The credits are transferable to a school after the Test Drive course is completed.
Why is your organization best suited or capable of doing this (e.g. existing infrastructure, talent/experience)?
Education Dynamics has decades’ worth of combined experience in providing higher education marketing information and technology services. The company works with over 1300 colleges & universities nationwide. Proprietors of EarnMyDegree.com, StudyAbroad.com and GradSchools.com among other services & products. Test Drive College complements these current offerings.
How is your product or service differ from current solutions?
Current solutions, such as the Kaplan Commitment, require students to first enroll in the school. Also from a school’s point of view, they must offer these “early withdraw” programs to every incoming student which is not cost-effective. TDCO gives the choice to the student (instilling confidence), and minimizing the school’s investment and risk. Lastly, the TDCO program has been proven to increase the “lifetime value” of a student year over year by helping schools retain those students proven to have the motivation, academic ability and time management skills necessary to succeed in online learning. The TDCO program is based on an earlier pilot project called Future Scholars.