Earlier this year, The Lawlor Group (led by group member, John Lawlor) identified “Prudent Consumers” as one of their Trends &Observations for 2011 (pdf). Now, they’ve created an infographic of the most recent statistics, shedding more light on how the frugal and pragmatic behaviors of these prudent prospective students and families continue to be a dominant driver of college choice.

Click the image below to view the source page, or download a PDF to print and hang in your office.

One thought on “College Choice & Prudent Consumers (Infographic)

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