If you follow the LMS market, you’ll likely find this analysis of Blackboard’s market value and management strategy of great interest. Here’s an excerpt:

“The conclusions are stark: Blackboard does not have a product that the marketplace is willing to pay up for and that if the ProEd unit’s customers either get wise to what they are paying or, like so many colleges, decide to hoof it, Blackboard is in dire straits.”

and . . .

“As it is, Blackboard’s financial reality is so wan because the company has spent five years and more than $350 million buying companies that provided them with analyst- and shareholder-pleasing revenue growth–often in ancillary business lines–but little else.”

Full article

1 Comment

  1. A really interesting link. Thank you.


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