A hand-picked (lovingly) collection of news, reports, and essays of interest to leaders in higher education by Keith Hampson, PhD.
Betty Crocker introduced its cake mixes in the 1950s. The mixes made the process of baking cakes less prone to failure. Faster too. For many, especially over-burdened women working at home, this was a huge leap forward. But the cake mixes didn't sell especially well. So, using market research and input from psychologists, the decision was made to design the … Continue reading Edtech’s Betty Crocker Moment
via @brainpickings. Love it. Attributed to Sister Corita Kent, with contributions by John Cage.
Traditional advertising continues to seek out ways to circumvent consumer fatigue and resistance to its messages.