Leadership, Innovation, Strategy for Higher Education
Design is having its moment. Apple’s Jonathan Ive, Philippe Starck and Michael Graves are among a growing number of designers enjoying rock-star status. Businessweek, Fast Company and other pubs now dedicate entire issues to design. Enrollment in college design programs has spiked.
But what role does – or should – design play in education, specifically digital higher education? A lot, it turns out. As we move from the classroom to the screen, design matters more than ever.
The qualities that create great design are also the qualities needed to create great online learning experiences.
The relationship of design and higher education is the theme of a series of posts we’re kicking off. This first post highlights what great design and great educational experiences have in common. The parallels are many.
Next, I’ll explore the forces of competition and change driving the need for design in higher ed. The third installment will review the state of design in higher ed. I’ll wrap up the series by exploring the parallels between design and learner data.
So, exactly what is design? There isn’t a single definition; the field is broad and expanding. In the context of this series, think of design more as user experience (UX), than instructional design.
Design in digital higher ed is about how people interact with screens, software, interfaces and information in a holistic, multidisciplinary way.
Similarities between design and education:
We know from retention and completion rates that just providing knowledge is not enough. Other sectors and industries have recognized this. Design is a differentiator in the market because it adds real value. It’s a lesson that higher ed is just beginning to learn.
Reminder: We will be looking at design in an upcoming 11-minute webcast on December 19, 2013 at 12:30pm ET. Register here.
How do you see the relationship between design and higher education? Share your comments here or on twitter: @KeithHampson or email: firstname.lastname@example.org.
Resource: Glossary of Design Terms